Leveraging Creative Visuals and A/B Testing to Optimize Archer's Product Rankings on Daraz.lk
Objective:
Enhance Archer, a mass-market men's underwear brand in Sri Lanka, by improving product visibility and sales on Daraz.lk—Sri Lanka's leading online marketplace.
Roles: Art Director, Senior Designer
Tools used: Adobe AI, Adobe PS, Canva
daraz.lk
Strategy:
To achieve top rankings for targeted keywords on Daraz.lk, we implemented a comprehensive strategy focusing on:
-
Creative Visual Enhancements:
-
High-Quality Imagery: Developed professional, high-resolution images showcasing the comfort and style of Archer's men's sports trunks.
-
Lifestyle Integration: Incorporated lifestyle photos to help customers visualize the product in real-life scenarios, enhancing appeal.
-
A/B Testing of Visuals:
-
Variant Creation: Designed multiple image sets with variations in background, model usage, and presentation style.
-
Performance Monitoring: Utilized Daraz.lk's analytics tools to track metrics such as click-through rates (CTR), conversion rates, and customer engagement for each variant.
Archer
Key Growth Metrics:
-
Increased Visibility: The optimized visuals and keyword integration led to a significant improvement in search rankings for targeted keywords on Daraz.lk.
-
Enhanced Customer Engagement: The A/B testing revealed that lifestyle images resulted in a 25% higher CTR compared to standard product images.
-
Sales Growth: The improved product listings contributed to a 30% increase in sales over a two-month period.
