Holiday Marketing Campaign: Clubhouse Vivaldi Christmas Gift Guide 🎁✨
Objective:
To position Clubhouse Vivaldi as the go-to brand for luxurious, comfortable intimates during the holiday season, while driving seasonal sales, gift purchases, and customer engagement through an omnichannel marketing strategy.
Roles: Art Director, Senior Designer, Copywriter
Tools used: Adobe AI, Adobe PS, Canva
INSTAGRAM STORIES
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🎥 Holiday Reels & UGC Features – Created engaging Instagram Reels & TikToks showcasing cozy holiday looks, gift-wrapping aesthetics, and real customer reviews.
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🎄 “12 Days of Comfort” Giveaway – A highly interactive campaign that rewarded daily winners, boosting engagement and brand visibility.
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✨ Influencer Collaborations – Partnered with lifestyle and fashion influencers to share holiday styling tips & unboxings of Clubhouse Vivaldi pieces as perfect gifts.
✅ 60% increase in engagement across Instagram & Facebook.
✅ User-generated content (UGC) rose by 35%, with organic reach extending beyond loyal customers.
CHV Intimates
Key Growth Metrics:
✅ Cart abandonment rates decreased by 20% due to urgency-driven checkout messaging.
✅ Website sales surged by 50% compared to previous months.