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E-Mail marketing workflows

I leverage Klaviyo to create high-performing email flows that drive customer retention and maximize conversions.

Roles: Creative Director, Senior Designer, Copywriter
Tools used: Adobe AI, Adobe PS, Klaviyo

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Klaviyo

✅ Win-Back Campaigns – Re-engaging lapsed customers with personalized offers and product recommendations.
✅ Welcome Series – Creating a seamless onboarding experience that nurtures first-time buyers into loyal customers.
✅ Abandoned Cart Flows – Using urgency, social proof, and dynamic discounts to recover lost sales.
✅ Creative Workflow Automations – Segmenting audiences based on behavior, purchase history, and engagement to deliver hyper-personalized messaging.

Each data-driven flow is designed to increase LTV, reduce churn, and boost overall email ROI. 🚀

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Klaviyo E-mail Campaigns

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Key Growth Metrics:

  • Implementing automated email flows in Klaviyo is a game-changer for customer retention, engagement, and revenue growth. Here’s how:

  • ✅ Win-Back Campaigns → Revives inactive customers, increasing repeat purchases and LTV.
    ✅ Welcome Series → Onboards new customers effectively, boosting brand loyalty and first-time conversions.
    ✅ Abandoned Cart Flows → Recovers lost sales, driving an average 10-20% uplift in conversions.
    ✅ Creative Segmentation & Personalization → Sends the right message to the right audience, improving open rates, CTR, and overall email-driven revenue.
    ✅ Data-Driven A/B Testing → Optimizes subject lines, offers, and CTAs to maximize engagement and conversions over time.

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