TDK Tea Solutions
A leading tea export company based in Colombo Sri Lanka!
Role: Creative Director
Tools used: Adobe AI, Adobe PS, InDesign
Identity & branding, Digital
Services
TDK
Client
2020 - 2022
Year
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For TDK's consumer-facing brand, District Teas, I created an extensive variety of packaging designs catering to their B2C clientele. This involved developing a range of aesthetically appealing and functional packaging options, each tailored to enhance the brand's visibility and appeal in the consumer market.
My role included conceptualizing and executing these designs, ensuring they not only resonated with the target audience but also aligned seamlessly with the brand's identity and values. This initiative played a crucial role in strengthening District Teas' market presence and customer engagement.
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I spearheaded the development of a mobile-responsive website for TDK Tea Solutions / TDK Trade Links, fully utilizing Wix as the platform of choice. This project was aimed at providing an informative online presence for B2B customers worldwide. My role encompassed the complete creation and implementation of the website, including crafting engaging copy, establishing the creative direction, and generating all the content. This comprehensive approach ensured a cohesive and user-friendly experience tailored to meet the specific needs of a global business clientele.
Web & Mobile
In our communications strategy for TDK, it was crucial to emphasize the company's comprehensive capabilities in private label OEM/ODM development for our clients. This entailed elaborating on all the key value points that TDK could offer, such as customized product development, scalable manufacturing processes, quality assurance, and end-to-end project management.
The Strategy
We focused on showcasing TDK's expertise in turning client concepts into market-ready products, highlighting their ability to handle everything from initial design to final delivery. This comprehensive approach was aimed at illustrating TDK's role not just as a supplier, but as a full-fledged development partner, capable of meeting a wide range of client needs in a dynamic market.