Using Coke's Flavors to create visuals
This visual was inspired by the variety of Coca-Cola flavors, designed to resonate with Gen Z. The concept connects different flavors to different individuals, linking them to personal experiences and ultimately placing Coca-Cola at the heart of everyday, genuine moments. It concludes with the message: "Your Coke, Your Rules."
Your Coke. Your Rules
The Problem: Coca-Cola isn’t connecting with Gen Z. They feel the brand doesn’t represent their lifestyle and daily experiences. Gen Z values authenticity. Traditional, highly polished ads don't feel genuine or relatable. This was an enjoyable College assignment.
Roles: Creative Director, Designer
Tools used: Adobe AI, Adobe PS, Lightroom, CapCut
The Solution
Everyday moments → From casual hangouts to spontaneous fun.
Social-first storytelling → Raw, authentic, and must-share content.
Gen Z approved → Real over perfect, vibes over polish.
#CokeUnbottled → Capturing fizz, energy, and personality.